The campus handbook
Know where to start.
Find the detail you need.
Start with the shared objective and agree what you’ll contribute. Then use the relevant work areas to plan the next steps. These examples and methods support the work you own; they don’t prescribe five jobs or five people.
Start here
Agree responsibilities before outreach begins. Set up a shared working space, a weekly review and the access each contribution needs.
The eight week plan
Explore the work areas that fit your contribution. Each week includes preparation, ordered instructions, a worked example, a usable outline and a review of the result.
How to do the work
Use detailed methods for opportunity mapping, outreach, product introductions, content, events, referrals, measurement and reporting. Return to them whenever the work calls for it.
Rules and resources
Check conduct, measurement definitions and the terms that need confirmation before spending, making an offer or reporting a result. Find the relevant program links in one place.